Business Blogging


Business Blogging

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Latest offering from ‘A Good Time is Blog Time’.

Using a blog to support a business lets you communicate with staff and/or customers alike. A blog is also a dynamic extension to your business website that encourages interaction and comments.

This can be great for market research and for finding out what your customers think of your service, but you also need to be ready for negative feedback from customers or low moral in your staff and be prepared to respond to take corrective action.

So is a business blog a good idea or a bad idea?

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Creating your first blog with Googles Blogger


The first thing you will need to do is create an account with Google that’s assuming you don’t already have one.

If you go to the blogger home page just click on ‘Create A Blog’. You will then be invited to create an account.

This can be done very easily using your current email address, a suitable password and by agreeing to the terms of service.

The Mechanics

Just enter your email address in the first available box and re-enter it for confirmation in the box below.

You will then need to put in a password that you can remember and again re-enter it in the next box to confirm it.

Decide what name you want displayed on the blog and enter that in the ‘display name’ box.

The final step is to enter the word verification capcha and tick to accept the terms of service which you can read by clicking on the hyperlink.

Once you have done all that you simply click on the orange arrow to continue.


Name your Blog

Now all you need to do is give your blog a title and a unique URL address.

Ideally if you want to get traffic (visitors) to your blog then you will enter a title that is likely to be used as a search enquiry in the search engines and in the perfect world you can use that as part of your URL address as well.

Once you have entered your URL choice you can click on ‘check availability’ and you will then be told whether your choice is available or not. Very often it isn’t and you have to find an alternative through trial and error, or you can choose one of the options Google advises is available.

When you get the all clear just click on the orange ‘continue’ arrow.


Template Selection

You will now be presented with a number of different standard templates that are available. You can preview them before you choose and you can change colours and, if you think you have made the wrong choice, you can change the complete template even after you have made several posts. So don’t worry too much about making a mistake, this can all be changed later if needed.

Just pick one you like the look of by clicking on its ‘radio button’ and then click the orange ‘continue’ arrow.

You see I said this was easy, now you will get a screen saying your blog has been set up and you can click on the orange ‘start blogging’ arrow.

Writing Your First Post

This is the screen you get for creating your post, there are 2 options available ‘compose’ or ‘Edit Html’. If you are completely new to this I would suggest that you use ‘compose’.

It works in a similar way to a word processor, its very simple to use to put in your text, photos, videos and hyperlinks.

You will also notice a box at the bottom for labels, this is how you can categorise your post. Whatever you put in the label box will be the post category e.g. ‘Holiday France’ might be one and another could be ‘London Trip’. When you have a lot of posts you will understand why you need to categorise them.

As you write your post the system will automatically save for you as you go along and when you are ready to Publish you simply click on ‘Publish Post’ and you will be live on the Internet. Don’t forget to include a suitable title and your label before you publish.

But that is basically it and your post could look something like this.

That is how to very basically set up and post your first blog using Google’s Blogger package, there are lots of options within the program to add in widgets, edit your settings and change the layout to suit your requirements.

You can change colours,move the layout around, change your template and monetize your blog to include Adsense adverts very easily.

But for now though I will leave you to experiment yourself a little bit and get used to the software. I will put a few instructions together in a later post on how to edit and change posted blogs, some layout changes and adding in a few useful widgets.

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How to promote your blog


How to promote your blog

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The latest offering from ‘A good time is blog time” which demonstrates its not always as difficult as you think it is.

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Website or Blog, that is the question?

I have a very talented artist friend who has been staying at our gite in the South of France.

We got into conversation about his website and the fact that he would like to get more of his work onto the web without having to pay for updates to his website.

Well it seemed pretty clear to me that Billy was a prime candidate for using a blogging platform in support of his main website.

So what was my reasoning, Billy actually has a very nice website that he commissioned and provides a very good insight into his portfolio of work and demonstrates his very considerable talent.

In order to continually update his website he has to pay a third party to go into his website and make changes. This is because basically he does not have the skills required to make those changes and updates himself, he just isn’t a website designer.

I had a quick look at the source code on the website and saw that the design was based around nested div tags and CSS, a bit tricky to add to if you don’t know what you are doing.

Billy would be the first to admit, no matter how talented he is at art, when it comes to computer skills he has basic user capabilities.

So if he was happy to use a very basic free blogging platform which actually once set up only requires him to post blogs using what is effectively a word processor, then he is able to post his artwork as he completes each piece of work and can add to his portfolio of work whenever he likes.

With a simple update to his website that adds his blog via a URL link in the main menu, his blog becomes an extension of his website providing him with a tool that lets him publish new work easily on an ongoing basis.

That’s just what the search engines like to see, regular updates on the web with fresh and original content, there is also a good chance that given his mode of operation and with a little bit of promotion of his posts that it won’t be too long before he gets some form of page rank from Google which will help him get some traffic to his site.

I thought this was a perfect solution to his dilemma and the question then became which platform is best for Billy?

My recommendation would be that, if you can, you should register your own domain name take up some hosting, as recommended in some of my other posts and take ownership of your own blog.

In this instance however it was pretty clear that to meet Billy’s level of computer skills and keep costs to a minimum then using one of the free blogging platforms was probably always going to be the best way to meet his user needs, so then it became a choice of which one.

What were the options: –

Squidoo
HubPages
Blogger
WordPress

Both Squidoo and HubPages are excellent options for anyone starting to blog or write articles and who want to get onto the Internet to earn income from affiliate relationships or adsense income, but for Billy it would have given him limited options for presenting his artistic abilities.

Both use standard templates with little opportunity for changing them. So that left Blogger or WordPress as his options.

Both of these platforms give you opportunities to select from numerous templates and to reconfigure them so that you can achieve the look and feel that you want.

If I am honest I would have chosen WordPress but how it actually happened was that I was showing him some of the features of blogger and how it worked and before we knew it, there was a design in front of him that he was very happy with and which I thought looked pretty good for an artists blog as well. So having got that far there seemed little benefit in pursuing a WordPress blog given the way Billy was going to use it and his desire to keep it straightforward.

The reasons I would have chosen WordPress personally is because it is the industry standard for blogging, has huge levels of support, any number of plugins available and is an open source product. But then my requirements are very different to Billy’s and I could see for him what we had done just made sense.

So with a little bit of help from Photoshop Elements and about an hour of my time, Billy was blogging.

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Graphics editing and management

Graphics editing and management

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Latest post on ‘A Good Time is Blog Time’ review of Photoshop Elements.

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